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TOWARDS "THE UNIVERSAL FORUM OF
THE CULTURES MONTERREY 2007"

PROGRAM OF THE
2nd WORLD CONGRESS OF SEMIOTICS
AND COMMUNICATION: THE DIMENSION OF MASS-MEDIA

AUTONOMOUS UNIVERSITY OF NUEVO LEON
ACADEMIC SECRETARY
UNIVERSITARY LIBRARY
“RAUL RANGEL FRIAS”
OCTOBER 19 - 22, 2005



WEDNESDAY, 19TH OF OCTOBER OF 2005.

P R O G R A M

OPENING CEREMONY

WEDNESDAY, 19TH OF OCTOBER

CHAPTER I: INFORMATION SOCIETY AND THE NEW SOCIOSEMIOTIC ORDER; BETWEEN THE INFOCOMMUNICATION AND THE MEMETIC BREACH

AUDITORIUM
11:00 Inaugural Opening Conference:
“ The World - Communication facing the Techno-global Agenda”, in charge of Prof. Armand Mattelart, Honorary President of ASEMASS&COMGLOBAL (University of Paris XIII, France)

11:45 Inaugural Opening Conference:
"Panorama of the Semiotics of Media", in charge of the Prof. Winfried Nöth, Vice-president of ASEMASS&COMGLOBAL (University of Kassel, Germany)

12:30 to 14:00. TOPIC:
THE CHALLENGE OF A SEMIOTIC THEORY FOR THE MASS-MEDIA IN THE BEGINNINGS OF THE XXIST CENTURY

AUDITORIUM Panel 1:
Conference: "Dialogue Theory – a socio-semiotic approach to multimedia and aesthetic communication", in charge of Prof. Ernest W.B. Hesse-Lüttich (University of Bern, Zwitzerland).

Conference: " The MassMediatic Speech in a Globalized World. A Semiotic Perspective ”, in charge of Prof. Günter Bentele (Universität Leipzig, Berlin).

- Reading of inscribed Papers:

Title: “On Masses and Muses - Cyber-Mythologies and Narrative Quanta”, in charge of Prof. Roger Uchtmann (Bremer Akademie fuer Kommunikation, Marketing und Medien, Germany; CISC, Brazil; SEE, Canada; MSA, Japan; Realcomm Communication Counseling, Germany)

HALL 1: Panel 2:
Conference: “Processes of production of the meaning semiotic-discoursive in the XXI century: an trans-disciplinary focusing”, in charge of Professora Julieta Haidar (INAH-School of Antropology and History)

Conference: "Communicology Homeworld Model of Globalization for Media Semiotics", to charge Prof. Richard Lanigan (Southern University, Illinois, USA; Vicepresident IASS)

HALL 2: Panel 3
Conference: “Communicology and Semiotic. The dimension of the diffusion and the technologies of information and communication”, in charge of Prof. Jesús Galindo Cáceres (Coordinator of Doctorate of Communication in the University Veracruzana)

- Reading of inscribed Papers:

R E C E S S

AUDITORIUM
16:00 to 16:45: MAGISTERIAL CONFERENCE:
" The reflection and the virtual world: from the hominization to the digitalization ”, in charge of Prof. Göran Sonesson (University of Lund, Sweden; Vice-General Secretary of the IASS).

17:00 to 19:00. TOPIC:
SYNERGY BETWEEN THE MASS-MEDIA SEMIOTIC AND THE MASS-COMMUNICATION RESEARCH. THE FLUCTUATIONS OF THE COMPLEXITY.

AUDITORIUM: Panel 1:
Conference: " The Role of the Homo Mass-mediaticus in the Global World: Toward a Mass-media semiotic ”, in charge of Prof. Pablo Espinosa Vera (President of the ISECOM and President of ASEMASS&COMGLOBAL)

Conference: "The Event Construction behind the Television Screen: Role of the Complex" to charge Prof. Hisashi Muroi (Yokohama National University, Japan)

- Reading of inscribed Papers:

HALL 1: Panel 2:
Conference: “Aesthetic of the Mass-Media”, in charge of Professora Rosa Maria Ravera (University of Buenos Aires; Faculty of Architecture and Urbanism)

Conference: "The communication and the sociocultural animation", to charge Profra. Irgla Guzmán (Directora of the agency 'Genial' of adversiting and marketink)

- Reading of inscribed Papers:

Title: " The utopia of the smile: A perspective socio-semiotic of the life and work of Elena Poniatowska ”, in charge of Prof. Tanius Karam Cárdenas (Autonomous University of the Mexico City)


HALL 2: Panel 3:
Conference: "Scrittura e racconto nell'audivisivo", to charge Prof. Gianfranco Bettetini (Direttore Alta Scuola In Media, Comunicazione e Spettacolo Università Cattolica del Sacro Cuore )

- Reading of inscribed Papers:

19:00 to 20:30: TOPIC:
INTERNET REVOLUTION AND THE SOCIETY OF THE INFORMATION: THE CITIES OF THE KNOWLEDGE

AUDITORIUM: Panel 1:
Conference: " New Digital Media Semiotic: the Cyber-human Dimension ”, in charge of Prof. Alejandro Piscitelli (University of Buenos Aires).

Conference: “Smart mobs: new technologies, intelligent networks and mass-media semiotics", in charge of Profra. Giulia Ceriani (Università degli studi, Siena- Baba ricerche e scenari, Milano)

- Reading of inscribed Papers:
Title: " Semiotic, Information and digital Mediation ”, in charge of Profra. Maria Aparecida Moura (Escola de Ciência da Informação da Universidade Federal of Minas Gerais, Brazil - ECI/UFMG)

Title: "Internet's Revolution: the hypertext universe (the case of 'Razón y Palabra')"m to charge prof. Alejandro ocampo (Director electronic journal 'Razón y Palabra')

HALL 1: Panel 2:
COLOQUY: “CITIES OF THE KNOWLEDGE, O PARKS OF KNOWLEGDE (BRAIN WORKS)?”; Coordinator Prof. Edilberto Cervantes Galván (Collaborating in the Regional Office of the UNESCO in Monterrey, Nuevo Leon, Mexico).

- Reading of inscribed Papers:
Title: “Reading of Monterrey, Mexico (semiotic focusing)”, in charge of Professora Ela Tekkaya Poursani, Phd. (UTSA College of Architecture)

Title: " Communication, Culture and City. Systemation for the development of a line of investigation ”, in charge of Profra. Marta Rizo García (Autonomous University of the Mexico City: Academy of
Communication and Culture)

HALL 2: Panel 3:

Conference: " Digital interfaces and hypertexts. The polyphonic reading ", in charge of Prof. Carlos Scolari (University of Vic, Catalunya, Barcelona)

Conference: " Virtual writing in the Post-average Age ”, in charge of Prof. César H. Espinosa (Coordinator of Nucleus Post-art)

- Reading of inscribed Papers:

Title: "From physical space to the virtual space. Comparative analysis of the interaction since of physical space as far the "room of chat", to charge Prof. Dra. Maria Concepción Lara Mireles y LCC María Dolores Morínb Lara (CONEICC; Autonomous University of San Luis Potosí)


Title: “The virtual young relationing”, to charge Profra. Florina Arredondo and Profra. Miriam Molinar (ITESM Campus Monterrey; Center of Ethics Values)

STAIRS OF ACCESS TO THE ROOMS
20:30 To 21:30: OPENING EXHIBITION “ L'ESCALIER “ of Pedro Brenner (FOTOSEMIOSIS)

AUDITORIUM:
20:20 to 21:30
Presentation book Semiotics of the Mass-Media: Discourse of the Global Communication, to charge Prof. Pablo Espinosa Vera. Commentators: Prof. Armand Mattelart, Prof. Anibal Ford,Prof. Winfried Nöth, Profra. Nicole Everaert-Desmedt, prof. Carlos Scolari, etc.

THURSDAY, 20TH OF OCTOBER

CHAPTER II: FROM THE PALEOMEDIOS TO THE VIDEOSFERA; THE PARADIGMS OF THE COMMUNICATION.

AUDITORIUM
9:30 to 10:15: Magisterial conference:
“Théorie du signe médiaté”, in charge of Prof. Bernard Lamizet (Institut d’Études Politiques de Lyon, France).

10:15 to 11:00: Magisterial conference:
“From the culture of the media for the ciberculture”, in charge Profra. Lucia Santaella (University Catholic of Sao Paulo, Brazil)

11:00 to 12:30: TOPIC:
SEMIOTIC OF THE TELEVISION: FROM THE POSTMODERN SPECTACLE TO THE REALITY GLOBAL SHOW

AUDITORIUM: Panel 1:
Conference: " Transition of the Paleotelevisión to the Neotelevisión: the New Language of the TV ”, in charge of Prof. Mariano Cebrián Herreros (Complutense University of Madrid).

Conference: "Genre crossing and metagenres in U.S. television comedy series. Challenges for the new century", to charge Antonio Savorelli (PhD student in Communications and New Technology, Università IULM, Milano, Italy)

- Reading of inscribed Papers:

Title: "Intetextuality and resistence in the reception of the Simpson in Mexico", to charge Dra. Dora Martínez Ramos (University of Monterrey, Mexico)

Title: " Application of the semiotic to the psychological warfare mediatic: a factor of efficacy ”, in charge of Prof. Jorge Marinho (University of Porto, Portugal)


HALL 1: Panel 2:
Conference: " Transformations and models in the Latin-American Soap operas”, in charge of Profra. Nora Mazziotti (University of Buenos Aires)

Conference: “ Television Global Discourse: from the Evacuation of the Sense to the Rupture of the Communicative Contract ”, in charge of Prof. Jesús González Requena (Complutense University of Madrid).

- Reading of inscribed Papers:

Title: "Reality show: a instant of fame", to charge Profra. Claudia Benassini (ITESM Campus State of Mexico)

HALL 2: Panel 3:
Conference: " The actual Mexican Soap opera; a single narrative for the marketing? ”, in charge of Prof. Guillermo Orozco Gómez (University of Guadalajara, Mexico)

Conference: "Tne New Mediatic State", to charge Prof. Javier Esteinou Madrid (Autonomous Metropolitan University - Xochimilco)

- Reading of inscribed Papers:

Title: " Radio, television and Internet. The efficacy of the technological vector in the symbolic ecologíes of 3 generations of Mexicans ”, in charge of Profra. Margarita Maass Moreno (UNAM: CEIICH - LabCOMplex)

Title: The ‘Big Brother’s’ in the audio-visual mega-industry: between the TV generalist TV and the NTIC”, in charge Profra. Alicia A Poloniato (Autonomus University Metropolitan-Xochimilco)

12:30 to 14:00. TOPIC:
TV ROUTE SATELLITE (DTH) IN THE GLOBAL VILLAGE: CONSTRUCTION OF THE IMAGINARY SYMBOLIC

AUDITORIUM
Panel 1: Moderator:
Conference: " Abolishing the belief of building ‘room of knowledge ’. Channels in the time of Reality TV ”, in charge of Prof. Francois Jost (University of Paris, Sorbonne-Nouvelle III)

Conference:" The telegenic programming in Mexico ”, in charge of Profra. Florence Toussaint (UNAM, FCPyS, Mexico; person in charge for the column ‘ Television ‘ in the magazine 'Proceso').

- Reading of inscribed Papers:

Title: “Woman and Men front to the television: to interpret the screen since the own skin ”, in charge Profra. Aimée Vega Montiel (ITESM Campus State of
Mexico)

HALL 1: Panel 2: Moderator:
Conference: “Is real the reality producing by the television? Toward a grotesque vision of the world”, in charge of Prof. Gérard Imbert (University Carlos III of Madrid)

COLOQUY: " HOW DO THE VIEWERS AFFECT TO THE TELEVISION, ACCORDING TO UMBERTO ECO? ” Coordinators: Prof. Giuseppe Richere (Universitá della Svizzera Italiana) and Prof. Richard Lanigan (Illinois South University)

- Reading of inscribed Papers:

HALL 2: Panel 3: Moderator:
Conference: " Effects of the Soap opera in the Global World: Semiósfera of the Happy World ”, in charge of Prof. Eliseo Colón (University of San Juan, Puerto Rico)

Conference: "Visual and educative Semiotic: case of field focusing to pupils of telesecundary in dropouts areas", to charge Profra. Guadalupe Villarreal (ITESM, Campus Monterrey)

- Reading of inscribed Papers:

Title: " From the symbolic history to the postmodern spectacle: the abolition of the death as space off ", in charge of Dr. Basilio Casanova (Complutense University of Madrid / Autonomous University of Tamaulipas)

Title: “Semiosis of the opinion in televises interviews”, in charge Profra. Delci Torres (UPEL)


14:00 To 16:00 RECESS


AUDITORIUM
16:00 to 16:45: MAGISTERIAL CONFERENCE:
“ Theory between cinema and television ”, in charge of Prof. Francois Jost (University of Paris, Sorbonne-Nouvelle III)

17:00 to 19.00: TOPIC:
SEMIOTIC OF THE CINEMA AND THE IMAGINARY MAN

AUDITORIUM: Panel 1:
Conference: " Boom of the Superheros Cinema: the Violent Deconstruction of the Reality ” for Prof. Pablo Espinosa Vera (President of ASEMASS&COMGLOBAL and of the ISECOM)

- Reading of inscribed Papers:

Presentation of the Journal DESIGNIS (Editorial Gedisa) of the FELS (Latinoamerican Federation of Semiotics), to charge Profra. Teresa Velazques, Editor-in-Chief in Spain. Commentors: Armando Silva, Winfried Nöth, Anibal Ford, Nora Mazziotti, Carlos Scolari, etc.

HALL 1: Panel 2: Moderator:
Conference: “The implicit enunciation, the communicatives strategies and the known of the inconvenience of the personality. Analysis of the reales cases and tipology of possibles structures”, to charge prof. José María Nadal (University of the Vasco Country, Spain)

Conference: "The Mass-Media and the Triumph of the Stupid Culture", to charge Prof. Javier Esteinou Madrid (Autonomous Metropolitan University - Xochimilco)

- Reading of inscribed Papers:

Title: "The Island to be us", to charge Profra. Virginia Bon (ITESM Campus Monterrey)

Title: "The building codex in the fraphic enunciation of two animated series of Hanna-Barbera", to charge prof. Ricardo Chávez Morado and Prof. Juan Carlos González Vidal (University Michoacana of San Nicolas of Hidalgo)

HALL 2: Panel 3: Moderator:
Conference: “Building of the Cinematographic Enunciation in the Structure of the Discourse”, in charge Prof. Bernardo Amigo Latorre (University Diego Portales of Santiago de Chile).

Conference: "Politics of cultural democratization in a megametropoli: Monterrey", to charge Profra. María Elena Quiroga (Secretary of Education and Culture of the Monterrey Municipality).

- Reading of inscribed Papers:

Title: "The massmediatic universe in the simbolic imaginaire of the posmodern Canadian Cinema of Atom Egoyan", to charge Prof. Fernando Mancillas Treviño (University of Sonora, Mexico)

MAGISTERIAL CONFERENCE:
“The semiotic to look, the bad of communicational eye and the digital myopia”, to charge prof. Carlos Scolari (University of Vic, Catalunya, Barcelona)

19:00 To 20:30. TOPIC:
PROCESSES OF CONSTRUCTION AND MODIFICATION OF THE SEMIOTIC OF THE PRESS AND OF THE RADIUS

AUDITORIUM: Panel 1:
Conference: "The discursive strategies of some articles of Umberto Eco in the diary and weekly press", in charge profra. Loreta de Stasio (University of the Vasco Country, Vitoria, Spain)

Conference: " Journalism and freedom of expression: from the Modification to the Manipulation of the ‘ Reality”, in charge of Prof. Ernesto Villanueva (President of LIMAC / UNAM: Institute of Juridical Research

Reading of inscribed Papers:

Title: " The new journalism and the alternative media: towards the recovery of the social function of the mass-media ”, in charge of Profra. Esther Arce Barceló (Autonomous University of La Laguna, Torreón, Coahuila, Mexico)

Panel 2: Moderator:
Conference: “Pending subjects of the research in radius; the semiotic slope”, in charge Profra. Alma Rosa Alva de la Selva (UNAM: Faculty of Political and Social Sciences)

Conference: "Public Mass-Media Communications: the case Radius Nuevo Leon", to charge Lic. Santiago González Soto (Director of Radius Nuevo Leon).

Reading of inscribed Papers:

Title: "The discourse how verbal instrument and the journalism language", to charge Prof. M.C. Sergio Manuel de la Fuente Valdéz

Title: "The media how detonators of political communication: the case of the press", to charge Prof. Salvador Guerrero Chipres (ITESM Campus State of Mexico)


Panel 3: Moderator:
Conference: "The postal card: an advertising support"m to charge Profra.
Nicole Everaert-Desmedt (Facultés Universitaires Saint-Louis, Bruselas)

Conference: "Effects of the popular music in the systems of the production of meaning", in charge Prof. Radko Tichavsky (Consul of the Repuchic Checa in Monterrey, Nuevo Leon)

20:30 to 21:30

PALALELL EVENT:
COLLOQUY: “ EMPIRE OF THE ANALOGICAL CULTURE VS GRAMMATICAL HYPERCODIFIED”
Coordinator: Prof. César H. Espinosa

CHAPTER III. - ORDERS OF THE SENSE; PRAGMATICS AND COMPLEXITY

CONFERENCES AND TABLE ROUNDS IN THE THEATER OF THE COMMUNITY OF UNIVERSITY OF MONTERREY (CAMPUS OF THE UDEM)

SEMIOTIC OF THE COMICS, ICONICITY AND URBAN IMAGINARIES: OF ALTAMIRA TO THE DIGITAL UNIVERSE

16:00 To 16:45
MAGISTERIAL CONFERENCE:
“Semiotic of the Media: a global vision”, to charge Prof. Lorenzo Vilches (Autonomous University of Barcelona)

16:45 To 17:30
MAGISTERIAL CONFERENCE:
Conference: "Mass-media rhetoric in the global communication dimension", in charge of Professora Susan Petrilli (University of Bari, Italy)

17:30 To 20:30

AUDITORIUM: Panel 1: Moderator:
Conference: “Globals Imaginaires and Mass-Media”, in charge or Prof. Armando Silva (University National of Colombia)

Conference: “The comics in the film: of the little square to the big screen”, in charge of Dr. Guillermo Cerda (Specialist in Cardiology of the IMSS).

- Reading of inscribed Papers:

Title: "Building of identitly imaginaries: to intention of the narrative of the 'paisa' idiosyncracy" in Antioquia, Colombia", to charge profra. Margarita María Uribe Viveros (University EAFIT, Medellin, Colombia)

Title: "The political cartoon; signs and argumentations", to charge Dr. Pedro Reygadas (CONEICC; Autonomous University of San Luis Potosí)

HALL 1: Panel 2
Conference: " Poetical reflections on the bande dessinée: the escenographique ”, in charge of Prof. Pierre Fresnault-Deruelle (Centre de Recherche Sur L’Image –CRI-, Université Paris I).

- Reading of inscribed Papers:

Title: " The videoclics and on a world scale of the western ”, in charge of Prof. Ignacio Pérez Barragán (UNAM: Faculty of Political and Social Sciences)

Title: “Urban printeds: proximity and difference between cities”, in charge of Profra. Zenaida Osorio (National University of Colombia)

HALL 2: Panel 3: Moderator:


- Reading of inscribed Papers:

Title: " Institutional image of government in graphic Argentine media ”, in charge of Profra. Beatriz Sznaider (University of Buenos Aires)

Title: "Aesthetic of the image", to charge prof. Ruben Olachea (Autonomous University of Baja California)

19:30 To 20:30:

PALALELL EVENT:
PRESENTATION OF THE BOOK OF CARLOS SCOLARI: "MAKE CLIC: TOWARD TO A SOCIOSEMIOTIC OF THE DIGITALS INTERACTIONS" (Editorial Gedisa, 2004)

CONFERENCES AND TABLE ROUNDS IN THE THEATER
‘ LOPE DE VEGA ’ OF THE UNIVERSITY REGIOMONTANA

17:00 to 19:00: TOPIC:
SEMIOTIC OF THE PUBLICITY AND OF THE MARKETING, DISCOURSE SEMIONARRATIVE OF THE SIMULACRUM

THEATER LOPE DE VEGA

Panel 1:
Conference: " Evolution of the advertising discourse ”, in charge of Profra. Nicole Everaert-Desmedt (Professor Facultés Universitaires Saint-Louis, Belgium)

Conference: “Insurgent semiosis: images and imaginaries of the new fights by the signified”, to charge prof. Fernando Buen Abad (Institut of Investigations on the Image of the Open University of Buenos Aires)

- Inscribed papers:

Title: "Warm of morning. Hot of night", to charge Dra. Josefina Guzmán (CONEICC; Autonomous University of San Luis Potosí)


Panel 2:
Conference: "Metapictures and self-.referential pictures in advertising", in charge of Prof. Winfried Nöth (University of Kassel, Germany)

Title: "The production of meaning diverses in the mediatics advertising chilenas and argentinas and in the multicultural radius of Canada: a similar logic for recognize the pluralism and to leave of the masification", to charge Prof. Patrick Imbert (University of Ottawa, Canada)

- Inscribed papers:

Title: " Limits and possibilities of the representation in the sound means ”, in charge of Prof. José Luis Fernández (University of Buenos Aires)

Panel 3:
Conference: " Border advertising, edge marketing and cross-semiotics”, in charge of Profra. Giulia Ceriani (Università degli Studi, Siena- Baba Ricerche e scenari, Milano)

- Inscribed papers:

Title: " The pedagogic factor of the advertising message. The advertising sign and his social interrelations ”, in charge of Dr. Pedro Hollín Ortuño (University of Murcia, Spain)

SATURDAY, 22ND OF OCTOBER

EVENTS TO BE REALIZED IN UNIVERSITY LIBRARY
“ RAUL RANGEL FRIAS”

AUDITORIUM
10:00 to 11:00. - MAGISTERIAL CONFERENCE:
"New perspectives on books as a mass-media interactive channel: semiotic-communicative processes", in charge of Prof. Fernando Poyatos (University of New Brunswick, Canada)

11:00 to 13:00. TOPIC:
RHETORIC AND PRAGMATICS OF THE MASS-MEDIA: THE INVISIBLE POWER

AUDITORIUM: Panel 1
Conference: " Rhetoric of the Mass-Media and the discourse of the Imaginary ”, in charge of Prof. Augusto Ponzio (University of Bari, Italy)

SUPER ROUND TABLE:
“ It was doing the Construction of the Big Theory Semiotic-communicational for the Analysis, Reading, Interpretation and Modification of the Discourse of the Mass-Media in the Global Village (departing from the roll of the homo massmediaticus) ”
Coordinators: Profr. Göran Sonesson and Prof. Pablo Espinosa Vera

HALL 1: Panel 2:
Conference: " The voice as a power of communicative seduction ”, in charge of Prof. Herman Parret (University Catholic of Leuven, Belgium)

Conference: " A Vision Sociosemiotic: how Does the Society Modify to the Media, and Vice versa? ”, in charge of Prof. Jeff Bernard, Vice-President of the IASS, Director of the ISSS (Institute for Socio-Semiotic Studies) and President of OeGS-AAS (Austrian Association for Semiotics)

- Reading of inscribed Papers:

HALL 2: Panel 3:
Conference: " How does it influence a Theory Semiotic of the Media and of Mass-Communication Research in the Context of the Pragmatics of the Mass-Media? ”, in charge of Prof. Bernardo Amigo Latorre (University Diego Portales of Santiago of Chile)


13:00 To 14:00