ASEMASS&COMGLOBAL
WORLD
ASSOCIATION OF MASS-MEDIATIC
SEMIOTIC & GLOBAL COMMUNICATION
2nd.
WORLD
CONGRESS OF SEMIOTIC
AND COMMUNICATION: THE MASS-MEDIA DIMENSION
(under
the auspices of the IASS)
Monterrey,
Nuevo León, México
19-22
Octubre 2005
CALL FOR PAPERS
INTRODUCTION
The
communication of masses represents a process made up of social
imagination and symbolism on a planetary level. The mass-media
makes up the machine which produces, and more importantly, transmits
the content of the contemporary era.
The
departments in Congress will look at, and revise the subjects
that contribute to the construction of one of the “big theories”
of the mass-media semiotic, analyzing the languages and discursive
practices of different mass media and cultural industries as well
as the correlation of an answer on the part of the receivers that
oscillates between attitudes of complicity and conformity until
a critical and purposeful counter-communication generated in the
public space. The political communication and the cities with
the knowledge will be compatible subjects to the general analysis.
The
general subjects are the following ones, such that they will be
able to be modified and to be extended:
TOWARDS
A SEMIOTIC OF THE MASS MEDIA
The
collateral mass-media of the masses and other industries like
marketing, video games and the Internet, can be analyzed like
production systems of the senses and symbolic reproduction of
the reality (and of themselves via the auto referencing, since
one such case has been studied in the case of the television)
that they have been evolving in its processes of exchange and
representation of the world (of “meta-reality”). In
Congress the thematic of two slopes will be analyzed: on one hand,
the centering of the analysis in the specificity of each ramification
of the mass-media universe via the applied/implied semiotics as
it is the case of cinema, television, comics, the press and marketing.
On the other hand, the presumed restoration of the global speech
in its stages of global/local/global with emphasis on the effects
of ideological impact in the imaginary and its positioning in
the symbolic of great mediatics audiences in the planetary panorama
exerted by cultural industries and of the entertainment at national,
regional and transnational level.
SOCIO-SEMIOTICS
OF THE RECEPTION: THE “ENUNCIATIVE CONTRACT” AND THE
“COMMUNICATIVE PACT” BETWEEN MEDIA AND RECEPTORS.
Umberto
Eco demystified the illuminist image of “ideal reader”
conceived by the emitter of the discursive practices (a novel
writing, the producer of a televising serial, the creator of a
political campaign, filmmaker seduced by its images and histories)
and proposed the theory of the “aberrant reader” originated
by the addressees of the messages (semiological guerrilla). Nevertheless
before great means, apparently the hearings tend to bet by “communicational
pacts” 'adopting complacent and uncritical attitudes in
exchange for entertainment without limit. Although auto referencing
mediatic is bursting into a new class of receiver. (Wilhalm, Bettetini,
Nöth, et alt.)
MEDIATIC
SEMIOSIS: THE OTHER SIDE OF THE REPRESENTATION
The
processes of reading and the interpretation of messages and mediatic
speeches of all nature (cinema, television, publishers, fashion,
marketing, urban surroundings, video games, Internet) comprises
of the limitless semiosis raised by Charles S. Peirce and developed
by diverse authors with different points of view (Umberto Eco,
Sebeok, Max Bense, Bonfantini Maximum, Francesco Casetti, Juan
Magariños, Paolo Fabbri, Jeff Bernard, Eliseo Verón,
Jean Umiker Sebeok, Richard Lanigan, Martin Krampen, Lucrecia
Escudero) will be a key subject to develop, directed to the construction
of one the “big theories” of the semiotic mass-media.
THE
“INVISIBLES” INDIVIDUALS OF THE ENUNTIATION
Who
defines the tone, the intentionality or the “point of view”
in the statements of the televised or radio programming? Who determines
the publishing line and the headlines in any one of the eight
front pages of each newspaper? Who specifies the language and
the multimediatics joining of an advertising campaign? These “invisible”
individuals of the enunciation – creative zars behind the
curtains – are the brain of the media machine. They concentrate
the different parts of the global speech in each media. They are
the last link in the speech practice from an ilocutive and a perlocutive
dimension that will be analyzed via the semiopragmatic as a topic
to discuss in the congress.
DISTRIBUTION
AND CONTENT OF MEDIA: THE FIGHT FOR RATINGS
Some
“moguls” or “mass-mediatic” tycoons of
conglomerates of massive entertainment, including the complex
systems of distribution of planetary reach, assert that the main
function of audio-visual mass-media (television, cinema, industry
of music, video, DVDs, etc) is to entertain and generate pleasure
between the receivers as they send the bill of education and culture
of the national states through the public devices of the same
state or the civil media. In this context, the mediocre content
focused to the mass public, accepted without criticism by these
as the TV or ticket ratings grade them as they collect millions
of dollars (Star wars III) represent the common use on the nations.
To reopen arguments and develop an analysis “heuristics”
and present different ways and theoretical proposals to this phenomenon,
will be a task assigned to congress.
THE
NEW PUBLIC ESPACES AND THE MEDIATIC DEMOCRACY: A SOCIO-SEMIOTIC
VISION
The active mediatic citizen, that differentiates themselves
from adopting pleasant attitudes without criticism like the rest,
will express and manifest itself on the new public spaces where
some media, like the independent press or the public access radio,
have a growing presence imposing social movements and popular
actives. The social semiosis linked to the discursive practices
seen from the receptive plane, will be one of the topics to argue
in congress.
FROM COMMUNICATION RESEARCH TO THE “MEDIALOGIE”:
SPEECH ORDER AND ANALYSIS OF THE NEW AUDIO-VISUAL CULTURE
The reading process and interpretation of multiple mediatics
phenomenons and the attitudes of the audiences gave the starting
point for the decline of several lines of thoughts and heterodoxy
points of view, from the USA functionalist and its counterpart,
the Frankfurt School that anticipated the irruption of the cultural
transnational industries and its product: mass culture. To the
60’s, where in Paris another critic stream from CECMAS through
the magazine “Communications”, that gave shape with
its proposals with the enlightening book from Umberto Eco where
demithific the manichean debate between the apocalyptic and the
integrated to the mass culture. To the end of the 70’s,
when UNESCO made a new shape, the NOIC [New Order of the Information
and Communication) topic that comes from the McBride inform, while
in the 80’s and 90’s the interest will be focused
in the main role of the cultural and political industries along
with the communication ones established by the nations to a regional
level, trying to stop and regularize in some sort of way the impetus
of the mass media globalization to the day, that was unstoppable
not respecting any boundary. Regis Debray tells us, in the 80’s
that a new paradigm, the “medialogy”, from the point
of view of the message transmission to make sense of a critical
and cognitive level to the balkanized streams of the research
communication.
THE “COMMUNICATIVE ACTION” AS A DEMOCRATIC
RESULT: A PARTICIPANT SOCIETY
The meaning systems and the process of communication
that make up the “semiotic function”, with bases on
the definition from Louis Hjelmslev are the beginings of the communicative
action in its conception of the democratic way of the search and
success of consensus of the civil life. The communicative actions
are a consubstantial part of the perception processes of the messages
and answering mechanisms, acknowledgement, representation, appropriation,
reproduction or rejection of the mediatic messages. A definition
of the democratic regime is based on this political dialogue system
and reasoning alternatives in the public affairs. The public space,
none the less, in a way, the answer of the receptor toward the
messages emitted by the media are unpredictable. This practice
comes from the creation of the highly participative societies
so that it helps the decision making of the State and other power
means, as same as creation of public politics of high social impact.
SEMIOTIC AND POLITICAL COMMUNICATION (SOCIO-POLITICAL
SPEECH)
The
political communication represents in a democracy of the mass
media, the total “semiosfera” as they cross in contradiction
the discursive practices emitted by different political actors
that the citizenship interprets and decodes in a defensive attitude
or in plain open complicity by the individuals in the speech as
the critical action and representation executed by the media that
makes a new dimension to the counter communication speech located
in public areas. In this context we must include the survey role
and sampling that works as synchronic snapshots of public opinion
toward some political problem of high social impact. Summarizing:
a semiotic of political communication will focus its energies
of analysis in the construction of meta-realities, of ideas that
produce sentiment and are generated by discursive practices of
all means semiopragmatic, also as in the reception process and
reading like “enunciatation storms” that bring to
light the interpretation or social semiosis inside the own citizenship
universe located in the infinite public micro spaces. A critical
reading alongside the aformentioned should be done and “demithification”
of great enunciations or recits (super speeches) of the absolutist
court where some occult “points of view” of persuasive
tendency works; emitted and transmitted from power cores to provoke
streams of opinion that widens the social entropy. This phenomenon
will be analyzed in a congressional department.
THE
EQUATION KNOWLEDGE CITIES / INFORMATION SOCIETIES: GLOBAL CHALLENGE
As
another side of the mediatic phenomenon, its unable to escape
the study of the correlation that exists between knowledge cities
and information societies that is so narrow. An informed society
is conscious, under a global economy ruled by the competitive
principle, that its actual development and the future one its
the result of the knowledge advancement of the emergent specialties
such as biotechnology, mechatronics, informatics, aerospace industry,
nanotechnology and the movement between society of informatics
and the knowledge cities, which paradigm will come to be Silicon
Valley, Boston and many other European and Asian metropolis, and
it is narrowly linked with the digital communication phenomenon
and from telecommunications, that are part of the new mediatic
era and shape a world more and more interdependant in the globalization
context.
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ABSTRACTS
COMUNICATION
PROPOSALS
The abstracts
(one or two pages) will have to be in a Word (*.doc) file, in
Times New Roman font, size 12, single spaced and sent as an attachment
to Pablo Espinosa Vera at the following e-mails:
isecom@institutodesemiotica.com
asemass@semioticamassmedia.com
isepol@semioticapolitica.com
The
completed texts should be limited to ten pages whose reading time
will be no longer than 15 minutes. This should be sent by attachment.
A more complete version of the same text for the purpose of printing
can be sent via diskette or CD after the reading in Congress.
The bibliography noted must be specified in the following order:
Name
of the author; title of the book (in cursive) or article title
or essays (in quotations); number of pages; city, edition, year.
Date
limit of reception of summaries: August 15, 2005
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PRE-INSCRIPTION
The pre-inscription to the Congress is informative and
will have to be sent by Internet including the following data
to the same e-mail addresses with the title: Pre-inscription.
-
Name:
- City,
State, Country:
- Postal
(Zip) Code:
- Telephones
and fax:
- Electronic
mail:
- Institution
name:
- Position:
- Direction:
- City,
State, Country:
- Postal
(Zip) Code:
- Telephones
and fax: - Electronic mail:
- Section
where it wishes to participate:
- Title
of the conference (abstract):
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GENERAL
INFORMATION
Home
Page of Congress for to consult is the next, under construction:
www.asemass-congreso.com will include the following information:
CONGRESS
INFORMATION:
- Date of
the Congress: 19 to 22 of October of 2005.
- Place:
Monterrey, Nuevo Leon; Mexico
- Organizing
Committee
- Final
Registry
- Cost
of inscription/ Mode of payment
- Request
of scholarships
- Host
of the Congress: Universitary Library “Raúl Rangel
Frías”
-Objective
- General
Program: panels/ sections/ Tables of work
- Plenary
Conferences
- Groups
of discussion [coloquios]
- Profile
of confirmed lecturers
- Artistic
and cultural events
- Special
presentations (magazine designs of the FELS,
etc.)
- Social
events (suppers, celebrations, etc.)
ASEMASS&COMGLOBAL
INFORMATION: www.semioticamassmedia.com
GENERAL
INFORMATION:
- Map of the
city
- Airlines
(aprox. prices)
- Hotels
(aprox. prices)
-Restaurants,
audiences, theaters, malls, etc.
- Public
transport